The truth about price-cutting- it’s not what you think

Sales are down, so we need to cut prices right? Not necessarily! The truth illustrated in the video below shows that price-cutting is almost never the way to grow profits.

The video shows that, at a 35% profit margin, a 10% price cut means you must increase sales by 40% just to stay even. Hard to believe? Take a look below. E-mail us if you’d like a free analysis of your own business pricing structure.